Question 1

What is AI visibility and why does it matter now?

Accepted Answer

AI visibility is how often and how accurately your brand appears inside AI-generated answers on platforms like ChatGPT, Gemini, Perplexity and Google AI. When someone asks an AI for a recommendation in your category, your brand either shows up or it doesn't. Right now most brands don't — and unlike Google, there's no page two. AI picks one answer and moves on.

Question 2

How is AI search different from Google search?

Accepted Answer

Google shows you a list of links and lets you decide. AI search reads everything, forms an opinion and gives you one answer. That means the game has changed completely — you're no longer competing for a ranking position. You're competing to be the brand an AI trusts enough to recommend directly to your buyer.

Question 3

What does it mean for a brand to be cited by AI?

Accepted Answer

When an AI model answers a question it pulls information from across the internet — websites, articles, reviews, community discussions and more. Being cited means your brand is one of the sources it references when forming that answer. The more you're cited, the more you're recommended. Citations are the new rankings.

Question 4

Can I have good SEO and still be invisible on AI?

Accepted Answer

Yes — and this is the uncomfortable truth most brands haven't confronted yet. Traditional SEO optimises your website for Google's crawlers. AI visibility optimises your entire digital presence for how AI models read, trust and cite information. Only 15% of AI citations come from a brand's own website. The other 85% comes from third-party sources you may not even know about.

Question 5

Which AI platforms should my brand be visible on?

Accepted Answer

The five platforms that matter most right now are ChatGPT, Gemini, Perplexity, Claude and Grok. Each one pulls information differently and cites different sources — which is why a brand might score 65% visibility on Gemini and only 25% on ChatGPT for the exact same prompts. A proper AI visibility strategy covers all of them, not just the biggest one.

Question 6

How fast is AI search growing?

Accepted Answer

ChatGPT alone now handles roughly 2.5 billion prompts every single day. Google AI Overviews appear in 30-48% of all searches — up from 7% just 12 months ago. AI referral traffic across the web grew 357% year over year in 2025. This isn't a future trend. It's the present reality that most brands are still catching up to.

Question 7

How is Slate different from a traditional SEO agency?

Accepted Answer

Traditional SEO agencies optimise your website for Google rankings. Slate optimises your entire brand presence for AI recommendations. We look at your citation sources, off-site authority signals, content structure and prompt performance across every major AI platform. We were built for this from day one — it's the only thing we do.

Question 8

Does Slate only do AI visibility?

Accepted Answer

Visibility is our core: making AI recommend your brand. But we also run paid campaigns on AI platforms and build custom AI agents and solutions for teams ready to put AI to work. Most clients start with visibility and grow into the rest.

Question 9

Who is Slate best suited for?

Accepted Answer

Slate works best for B2B SaaS brands, D2C companies and growth-focused startups that rely on organic discovery and thought leadership to drive leads. If your buyers research products before purchasing — and they're increasingly doing that research on AI platforms — Slate is built for you.

Question 10

Do you work with early-stage brands or only established ones?

Accepted Answer

Both. Early-stage brands benefit from building AI visibility before competitors do — it's significantly easier to own a category in AI search when you're early. Established brands benefit from protecting and expanding the visibility they've already built. The strategies differ but the goal is the same — make AI recommend your brand first.

Question 11

What makes your approach different from other AI visibility agencies?

Accepted Answer

Most agencies tell you what worked six months ago. We run live experiments across AI platforms every week and publish what we find in our AI Lab. Our recommendations come from what's actually working right now — not a playbook written before half these platforms even existed. We also don't do anything else. Pure focus beats broad expertise every time in a space moving this fast.

Question 12

Can I start without a long-term commitment?

Accepted Answer

Yes. Start with the Free AI Audit — no commitment, no credit card, no catch. You'll get a real report showing exactly where your brand stands across AI platforms today. From there you decide if you want to work with us. We'd rather earn your trust with data than lock you into a contract.

Question 13

What happens after I request a free AI audit?

Accepted Answer

Once you submit your request we run your brand through our audit process — analysing your visibility across major AI platforms, mapping your competitors and identifying your biggest gaps. Within a few days you'll receive a detailed report with your AI visibility score, share of voice data and a prioritised list of fixes. We then walk you through it on a call.

Question 14

How long does it take to see results?

Accepted Answer

Most brands start seeing measurable visibility improvements within 4 to 6 weeks of implementation. Significant compounding results typically appear within 3 months. AI visibility builds like compound interest — the earlier you start, the faster it accelerates. We track your progress weekly so you always know exactly where you stand.

Question 15

What does the onboarding process look like?

Accepted Answer

It starts with your free audit and a strategy call. From there we build your custom visibility blueprint — mapping the exact prompts, topics and platforms your brand needs to own. Then we move into implementation — optimising your content, building citations and strengthening your off-site signals. You get weekly updates and a monthly visibility report throughout.

Question 16

How do you measure and report progress?

Accepted Answer

We track four core metrics every week — AI visibility score, share of voice against competitors, citation rate and platform breakdown. You get a clean monthly report with trend data, competitor movement and clear next steps. No vanity metrics, no confusing dashboards. Just the numbers that tell you whether your signal is getting stronger.

Question 17

How much does working with Slate cost?

Accepted Answer

Every engagement starts with the free AI audit: no cost, no commitment. From there, pricing depends on your category, how competitive it is, and which services you need — we scope it to your situation rather than force a fixed package, and walk you through exact numbers on your strategy call. No surprises, no long contracts to start.

Question 18

Is the free audit really free — what's the catch?

Accepted Answer

It's genuinely free. No credit card, no automatic subscription, no hidden fees. We offer the audit because we believe that once you see real data on where your brand stands in AI search, the conversation about what to do next happens naturally. If it's not a fit after the audit, no hard feelings. The report is yours to keep either way.

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We go deep where it matters.

We don't just talk about AI visibility. We measure it.

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