The AI Lab

We run the experiments, so you don't have to guess.

We test how AI platforms read, rank and recommend — then publish exactly what moved the needle and what didn't. Real prompts, real data, no vibes.

113
Prompts tested
6
Platforms tracked
8
Competitors scored
2,373
Citations logged
Featured experiment
CompleteApril 2026 · AEO
113
Prompts tested
35%
Of questions missed
6
Platforms
Experiment 001

What 113 prompts revealed about one category leader's hidden AI gaps.

We asked ChatGPT, Perplexity, Gemini, Claude and Google's AI surfaces 113 real buyer questions about a mid-market inventory-software brand. It led its category on share of voice, yet went missing on a third of the questions that decide a purchase. Here's the data.

AEOCase teardown6 platforms
Read the finding →
How we experiment

A method, not a hunch.

Every experiment follows the same loop, so the findings are repeatable — and so you can run them yourself.

01

Hypothesis

We start with a specific, testable claim about how AI reads or ranks — not a vague theme.

02

Controlled test

We isolate one variable and run identical prompts across every major AI platform.

03

Measure

We score visibility, citations and share of voice with the same rubric every time, so results compare.

04

Publish

Win or lose, we write it up — method, data and what we’d do next. You can replicate it.

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